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Case Study

Lead Generation for MQLs in the APAC Region

Client

Leading global technology firm

Service

Expand market presence in the Asia-Pacific (APAC) region

Industry

Technology

Client Objectives
Challenges
Solution
Results
Conclusion

Objectives

Generate a steady stream of MQLs in the competitive APAC market.

Connect with key decision-makers.

Increase brand awareness.

Nurture leads through the sales funnel to achieve higher conversion rates.

Challenges

Complex Market Dynamics

Diverse markets with varying technology adoption levels and cultural differences complicated the strategy.

Lead Quality

High volumes of unqualified leads previously hindered sales conversions.

Brand Visibility:

Struggled to establish leadership in the APAC region due to strong local competition and brand recognition issues.

Solution

Content Syndication for MQLs

Monad MarTech developed a comprehensive Content Syndication strategy tailored to the client’s objectives. Here’s how: 

  • Conducted an in-depth market analysis to segment potential leads by industry, company size, and decision-maker roles. 
  • Focused on C-suite executives and senior managers in key sectors such as technology, finance, and manufacturing. 

Results

Increased Lead Volume

0 +

Generated 500+ MQLs across the APAC region, exceeding expectations. 

Improved Lead Quality

0 %

85% of MQLs met high-quality criteria, leading to a 20% increase in the conversion rate from MQL to SQL. 

Higher Engagement

0 %

Personalized content and multichannel approach boosted engagement rates by 40% compared to previous campaigns. 

Regional Expansion

Established presence in new markets, including Southeast Asia and Australia, where brand recognition had been low. 

Cost-Effectiveness

Reduced cost per lead by 30% through efficient lead qualification methods. 

Conclusion

Monad MarTech’s lead generation services successfully enabled the client to penetrate the APAC market, delivering high-quality MQLs and increasing regional sales opportunities. By tailoring the approach and utilizing data-driven insights, the client achieved its business goals and maximized ROI. 

This partnership demonstrated Monad MarTech’s expertise in lead generation for complex, diverse markets like APAC, showcasing the ability to adapt to regional dynamics, create relevant content, and execute effective multichannel strategies for measurable business outcomes. 

Looking to transform your lead generation strategy?
 Contact Monad MarTech today to learn how we can deliver results for your business. 

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Marketing Director,

B2B Technology Solutions Provider

"Monad MarTech’s Content Syndication service has been instrumental in helping us build a robust sales pipeline. The quality of MQLs delivered exceeded our expectations, enabling our sales team to focus on high-probability prospects. Their reporting and transparency set them apart as a trusted partner."